If you are trying to solve a problem or make sense of a project, this will involve running a brainstorming session as a group. The first step (or preemptive step) to affinity mapping is collecting your data points. They are commonly used to sort a large number of ideas after a brainstorming session or to make sense of data after usability testing, user interviews, or other user research. You can use affinity diagrams for a variety of reasons. The step-by-step process for affinity mapping Involve stakeholders and clients in the discussion and agile process.Facilitate equal participation, even from those who speak up less.Establish a safe environment to flesh out touchy or conflict-fueled discussions.Make decisions without using up too much of anyone’s time. Empathize with users or customers on common pain points.Work together to solve a problem (team building).Unlock ideas that hadn’t been considered before.The benefits of affinity mappingĪffinity mapping provides a number of benefits for teams that need to solve a problem, sort large amounts of data, or reach a mutual consensus. Affinity diagramming is typically used in user experience design, UX research, and design thinking industries, but the practice can be implemented by any team that wants to distill information. The activity sparks initial discussion on problems that are best solved by many minds coming together and agreeing on a course of action. A project or product is in a state of chaos.Data or survey results need to be analyzed.Large amounts of data need to be sorted.You need to reach one solution that everyone on the team will buy into.There’s an issue or problem that’s too complex or tough to grasp.The team has struggled to reach a consensus.
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